Building on the success of his previous bestseller, Becoming Preferred: How to Outsell Your Competition, Michael Vickers once again hits the mark with his market-tested, practical strategies and tactics that will set you apart in Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace. In his down-to-earth and engaging fashion, Michael teaches you how harnessing the power of emotion can yield results that go far beyond the logical norm. You’ll find yourself wanting to give your current sales process a major overhaul as Michael shares how traditional sales models just don’t cut it in today’s competitive marketplace and what you need to do to adjust to today’s reality. You’ll discover how to sell to the highest levels of an organization and the best way to manage your time to get more done than you ever thought possible. All of Michael’s best is right here and geared toward bringing you and your customers genuine and distinctive value quickly and effectively in any industry.